OVERHEAD TRAVEL

The Only Carry-On You'll Ever Need.

Objectives_______

  • Built a brand with direct-to-consumer sales to compete with traditional retailers

  • Grow the brand’s online presence through a mix of social, search, and re-targeting ads.

  • Highlight brands unique competitive position in a crowded marketplace.

  • Identify underutilized channels and tactics for digital marketing success.

Strategy_________

  • Design: Create number of visually appealing & informative content targeting frequent business travelers, freelancers & digital nomads.

  • Strategy: Research and develop target audiences to show content on strategic channels, setup a targeted keyword strategy for search, and place re-targeting ads.

  • Launch: Optimize campaigns as they run across social, search, and re-targeting in order to continually improve conversion performance and increase brand awareness.

Results_________

  • 2X: 250% overall ROAS within the first 90 days of working together.

  • 346: 346 new sales from first-time website visitors in the month of December 2018.

Let's Get Started.

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